Nudge the Lunch: A Field Experiment Testing Menu-Primacy Effects on Lunch Choices

نویسندگان

چکیده

By way of a field experiment conducted at university cafeteria this paper finds that placing vegetarian option instead meat the top menu decreases share dishes sold by 11%. This translates to 6% decrease daily emissions due food sales. Using data on payment method, we find result is most likely driven non-students responding nudge.

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ژورنال

عنوان ژورنال: Games

سال: 2021

ISSN: ['2073-4336']

DOI: https://doi.org/10.3390/g12010002