Nudge the Lunch: A Field Experiment Testing Menu-Primacy Effects on Lunch Choices
نویسندگان
چکیده
By way of a field experiment conducted at university cafeteria this paper finds that placing vegetarian option instead meat the top menu decreases share dishes sold by 11%. This translates to 6% decrease daily emissions due food sales. Using data on payment method, we find result is most likely driven non-students responding nudge.
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ژورنال
عنوان ژورنال: Games
سال: 2021
ISSN: ['2073-4336']
DOI: https://doi.org/10.3390/g12010002